Storycraft Lab Rebrand 2021
Art Director & Designer

Storycraft Lab is a creative agency focusing on the art + science of experiential engagement. They drive engagement between brands and their audience through carefully curated and powerful experiences.  The goal was to introduce a modern aesthetic while bringing visual life to their brand message ‘The Art and Science of Experiential Engagement.’  They specialize in not only applying empathy to the experience as a whole, but to the attendee as an individual, ensuring each person feels included and are having a tailored experience within the larger event.