Inspired by 1960’s mod, Leon Bridges song ‘Texas Sun’ and the rustic grass roots of Texas culture Prime Video put down roots with the newly incorporated Prime, TX, at Hotel San Jose in Austin’s hotspot South Congress neighbourhood.

Just like Prime Video transports you to different worlds with its hit shows, Prime, TX is a portal to the Lone Star State of your dreams. Enjoy craftier cocktails at The Boys XXXclusive Bar, southern hospitality from the Academy of Country Music Awards, and harmonic vibes inside Daisy Jones & the Six’s recording studio, all set to some boot scootin’ boogie vibes from DJs Disko Cowboy, CRG, Kimmy K and more.

Design Concept & Illustration: Jazmin Lihou
Onsite Graphics & Wordmark: Izabela Melon
Date: March 2023