Bud Light Seltzer – XM Guideline 2022
Role: Designer

Fun is never far away. It comes in many forms, but it always comes with Bud Light Seltzer. It’s at the centre of the table when the bucket of Seltzer are sat down. It’s in the pop of cherry and lime green as our cans sway to the music in the crowd, like modern-day lighters.  It’s in the frame of our iconic mark, reminding friends why we don’t let anything get in the way of having fun. From the table, to the festival grounds, to the dance floor, wherever fun meets you, Bud Light Seltzer is there for a good time.